The Nevada Trucking Association is a nonprofit association dedicated to promoting the interests of the trucking and bus industries throughout the state of Nevada. Though all the producers of the NTA’s existing creative were committed to presenting the organization with excellence, they lacked cohesive brand guidelines to ensure a consistent brand voice and uniformity across all marketing collateral.
We worked with the NTA to establish a clear set of visual standards based on the organization’s strong, ethical, intelligent and sustainable personality and values.
The Nevada Trucking Association loves its recently redesigned logo, so we used the new logo as a springboard for the NTA's visual standards. The brand guidelines clearly define logo usage and variations; typography and a color palette that reflect the NTA’s values and personality ensure that all collateral is presented in a consistent manner that is aligned with the brand voice.