Motion & Purpose

Nevada Trucking Association’s Motion & Purpose Online Newsletter

Motion & Purpose is the Nevada Trucking Association’s Quarterly email blast and online newsletter that provides industry news & insights to the trucking industry. The NTA approached us initially to design, build and deploy a quarterly email blast detailing trucking industry news. After collaboration and several content strategy meetings, the project evolved into what it is now -- an email marketing campaign with calls to action that click through to the online newsletter pages.


As the Nevada Trucking Association lacked a cohesive set of brand guidelines, the first step was to establish a clear set of visual standards based on the organization’s strong, ethical, intelligent and sustainable personality and values.


With the visual standards in place, we designed the user interface and build a custom coded, mobile-friendly website that can be easily duplicated and modified quarterly.


Deliverables included:

Email Marketing Campaign
Website Design
Custom Website Development

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