High Quality Organics is a grower and manufacturer of organic herbs, botanicals, spices and spice blends headquartered in Reno, Nevada. The Global Pantry, a line of ethnic spice blends, was developed in response to HQO’s buyers’ desire to bring international flavors to the home kitchens in the U.S.
We were tasked with developing a 28 page booklet for the new Global Pantry line to first be presented at Expo West, the world’s largest natural, organic and healthy products trade show.
Bright, high-impact graphics and custom photography were utilized to engage the viewer with every turn of a page. The friendly, authentic style aligns with the organization’s new visual standards and commitment to its growers while differentiating the Global Pantry line from HQO’s other lines of spice blends. The content communicates the details of each spice blend to buyers without overwhelming the audience with granular statistics and financial details.
→ Visual Identity
→ Booklet Design
→ Booklet Production