Your website is your company’s digital calling card. It’s often the first impression a potential customer gets about your brand and offerings. It is the hub of your digital marketing efforts; every digital communication piece, ad and social media post usually leads the consumer back to your website.
Needless to say, a well designed, fast, usable, compelling and branded website has a profound impact on the credibility of your business and ultimately your bottom line.
Below are some web design statistics that may shock you — and will hopefully make you realize how important your company website is to the success of your business.
First impressions matter. If your company’s website appears dated, unbranded and/or unattractive, consumer confidence is compromised. A cohesive, professional website design is imperative to building brand trust and equity.
Speed matters. Part of Google’s search ranking algorithms include site speed. (Google)
From 2013 to 2018, mobile usage increased by 222%, and those numbers are only expected to grow. With mobile phone use accounting for over half of web traffic worldwide, it’s imperative to have a website that’s not only desktop but also mobile friendly.
Google ranks websites that are both mobile and desktop friendly higher in a search.
Today, a branded, easy-to-use website that works on all devices is key to building brand loyalty, trust and ultimately, equity. A potential customer requires that a website load quickly and be informative, communicative and transparent.
A brand is more than a company’s logo or tagline. It is the personality and soul of an organization. It’s the promise a company makes to its customers. A brand is everything an organization stands for and everything it delivers.
Hiring the wrong web development company can negatively affect your bottom line, your image and your brand. Here are some things to consider in your search for a web development company that’s right for you.